For YSL, Helmut conceived, created and produced the new episode of the Slim line: ever more matte, more dangerous, and presented in an even more luxe setting.
In the spirit of a break-in, Edie Campbell has to avoid a grid of red laser sensors, which echo the product’s sheer finish. Her goal? Stealing the ultimate object of desire: the new Slim Sheer Matte.
This hero movie’s storytelling takes the viewer to an incredible location, with a fascinating scenery and lighting which compellingly emphasize beautiful lip close-ups and packaging shots.

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