Cover the extra mile

For YSL’s emblematic All Hours foundation, we created a hero movie highlighting the long-wear benefits of the product in an ultra-edgy fashion.

The film is set on an All Hours-colored plane, starring Edie Campbell. We follow her at 100km/h, with the foundation as her best ally, through her flight – and a surprising YSL party in the air.

In an editorial lifestyle tone with a luxury aesthetic, the movie effectively illustrates all of the product’s benefits through typography treatment integrated into airport display panels.

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