For the launch of YSL’s new lipstick Tatouage Velvet Cream, we created a fast-paced hero movie starring Edie Campbell, which is set in an ultra-luxe universe and focuses on the high-coverage result of the lipstick.

In the movie, Edie invites us to an ultra-private tattoo session in a luxurious yet electric setting. The vibrancy and texture of the lipstick are compellingly referenced through red neons and velvet couches.

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