On the occasion of the launch of its Ectoin Barrier Repair SPF 50 treatment, Susanne Kaufmann has entrusted HELMUT with the conception and production of the campaign’s photo and video assets. “A natural shield. Strength you can’t see, protection you can feel.”
Inspired by the Austrian Alps, the campaign celebrates protection as an essential, intimate and sensory ritual. Like the alpine rose, able to thrive in extreme conditions, the product acts as a natural shield, invisible yet powerful.
HELMUT translates this idea through a refined and organic visual language: a protection that gently envelops the skin, like a cocoon.
