Jean Paul Gaultier
Olympic Games
Olympic Games
OLYMPIC GAMES
As a production agency, we assisted Jean Paul Gaultier in creating and managing a digital influencer campaign for three of its fragrances. This initial collaboration is closely tied to current sports news, involving the production of sports-themed video content to be aired on the brand’s social media channels starting mid-July. Directed by filmmaker Roso, the videos highlight each fragrance line (Scandal, Le Mâle, and Divine), pairing them with personalities who embody the brand’s sporting spirit and DNA.
Koko Barno, a sports coach and LGBT icon, Izzac Thomas, an Australian dancer and athlete, and Sagg Napoli, an Italian professional archer, will embody JPG’s iconic spirit. These Maison friends have all agreed to showcase themselves through their respective sports disciplines. The diverse content, characterized by a bold and playful style, was crafted to reflect Jean Paul Gaultier’s distinct aesthetic.
- TALENT NEGOCIATIONS
- PRODUCTION
- POST-PRODUCTION