PRADA BEAUTY LUNA ROSSA CARBON

LUNA ROSSA CARBON

A global hybrid campaign for Prada Luna Rossa Carbon, blending production, CGI and AI.

Conceived as an immersive visual experience, the campaign explores the tension between raw natural power and technological innovation through a cinematic and highly atmospheric visual language. Ocean, wind and carbon become the symbols of a contemporary masculinity driven by intensity, precision and performance.

Deployed internationally across multiple touchpoints, the project reflects HELMUT’s vision of hybrid production, where craft, technology and storytelling converge to create elevated brand narratives for the new generation.

• CREATION & CONCEPTION
• PRODUCTION
• POST-PRODUCTION