PARFUMS DE MARLY - HOLIDAYS CAMPAIGN

PARFUMS DE MARLY

HELMUT signs the global Holidays 2025 campaign for Parfums de Marly

For the 2025 holiday season, Parfums de Marly entrusts HELMUT with the conception and production of its annual campaign.
Inspired by the spirit of the Château de Marly, “The After Calendar” offers a magical journey through its emblematic architecture and the iconic Coronelli globe, reinterpreted with a contemporary twist.

At its core: a 45-second HERO film celebrating the Maison’s codes and best-sellers, supported by key visuals and still-life assets, static and animated, designed to carry the campaign before and after the season.

A tribute to beauty, surprise, and enchantment, true to the Parfums de Marly spirit.

• SOCIAL STRATEGY
• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION