PARFUMS DE MARLY - HOLIDAY 26

PARFUMS DE MARLY HOLIDAY CAMPAIGN

For the 2026 holiday season, MARLY imagines a journey around the world, carried by a hot-air balloon.
A visual story that reveals the Maison’s universe at every stop along the way.
HELMUT developed and produced the film in AI and 3D with its T.AI.LOR MADE studio.
A creative approach combining art direction, innovation and image-making expertise.
At the same time, HELMUT’s Content Factory produced the campaign’s many assets.
Each format extends the journey and reveals a new facet of the story.
From film to content, every element contributes to a cohesive campaign.
The assets were designed for the campaign’s different touchpoints.
One creative vision guided every stage, from concept to delivery.
MARLY celebrates the season with a visual journey imagined and produced by HELMUT.

• ART DIRECTION
• T.AI.LOR MADE PRODUCTION
• POST-PRODUCTION