L'ORÉAL PROFESSIONNEL - COLOUR TROPHY ACTIVATION

A PROFESSIONAL HAIR COMPETITION TURNED INTO A REALITY TV SHOW.

Since 1954, the Style & Colour Trophy has been the world’s oldest professional hair competition, where hairstylists reinterpret classic cuts and compete in styling and colour before celebrity judges. In 2026, we reimagined the competition for a new generation with the concept SHOW ME MORE, transforming its finale into a social-first, four-episode reality show where colour and styling became high-tension judged challenges.

The program was amplified through short-form, platform-native content tailored for Instagram Reels, TikTok, and YouTube Shorts, extending the experience and and amplifying social impact.

With SHOW ME MORE, the Style & Colour Trophy evolves from an industry event into a true cultural entertainment.

• BRAND & SOCIAL STRATEGY 
• CONCEPTION & ART DIRECTION
• PRODUCTION
• POST-PRODUCTION