LANCÔME - MOTHER'S DAY

LANCÔME – MOTHER’S DAY

To celebrate Mother’s Day, Helmut partnered with Lancôme for a limited edition launch in collaboration with artist Arne Quinze.

Unique motifs adorn the packaging, with products stacked like totems: symbolizing a child’s playful gesture with the gifts they give to their mother. The arrangement is playful, surrounded by floating painted flowers that add color and cheerfulness to the scene. Subtle lighting highlights the products and flowers, each range paired with a specific color palette and floral composition, emphasizing the beauty and tenderness of the maternal bond.

A blend of creativity and emotion, this project delivers a heartfelt message to all moms.

• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION