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LANCÔME
HOW DO YOU SAY BEAUTY IN FRENCH

Emma Episode 2

How do you say beauty in french?

 

Lancôme Beauty called on Helmut to create its new digital and print campaign with the American YouTuber Emma Chamberlain.
In an all-Gen Z campaign, the YouTube influencer with 11.9 million followers is unveiled as the new global brand ambassador of Lancôme.
Helmut handled the photo/video shoots, production, post-production and digital launch strategy. Shot over several days, the campaign highlights some of the classic Parisian landmarks such as the Centre Pompidou and the Champs-Élysées while keeping its new gen and digital native spirit.

 

  • CREATIVE STRATEGY
  • ART DIRECTION
  • PRODUCTION
  • POST-PRODUCTION