Press, shine, repeat: these are the code words of this campaign presenting the return of Lancôme’s Juicy Tubes.
As an ode to twenty years of iconic mania, the movie takes us to a 90’s-00’s themed party celebrating the glossiness and tastiness of the Juicy Tubes.
The identity of the product is brought to light in an upbeat mix of marshmallow, roses and Nokia phones, all to the sound of a groovy cassette mixtape.
Helmut created this movie as part of a full 36O campaign. It is complemented by additional e-commerce assets as well as social media content.