LANCÔME

TEINT IDÔLE ULTRA WEAR

TEINT IDÔLE ULTRA WEAR

Helmut is proud to reveal its latest collaboration with Lancôme for the TIUW (Teint Idôle Ultra Wear) campaign.

Tailored for digital platforms, PR, e-commerce, and retail, this dynamic new campaign highlights Lancôme’s innovative foundation line, setting a new benchmark in long-wear, flawless complexion care.

In this elevated creative collaboration, Helmut developed a relevant strategy that combines bold, irresistible visuals, evocative storytelling, and an elegant, modern aesthetic. The campaign not only celebrates this game-changing range but also forges a deeper connection with audiences across every touchpoint, offering a fully immersive and unforgettable experience.

• ART DIRECTION
• CREATIVE FACTORY
• POST-PRODUCTION