LANCÔME

LIP IDOLE

LIP IDOLE

Helmut unveils its latest collaboration with Lancôme for the Lip Idôle Squalane-12 Butterglow campaign.

Created for digital platforms, PR, e-commerce, and retail, this exciting new campaign introduces Lancôme’s latest lipstick, setting a new standard in lip care and color innovation.

In this elevated creative partnership, Helmut crafted a holistic approach that seamlessly combines bold, irresistible visuals, compelling storytelling, and a refined aesthetic. The campaign not only celebrates the launch of this groundbreaking product but also connects with audiences across all touchpoints, creating a truly immersive and engaging experience.

• ART DIRECTION
• CREATIVE FACTORY
• POST-PRODUCTION