LANCÔME
DRAMA MATTE FACTORY
DRAMA MATTE FACTORY
DRAMA MATTE FACTORY
Helmut unveils its latest collaboration with Lancôme for the L’Absolu Rouge Drama Matte campaign.
Designed for digital platforms, PR, and retail, this new campaign places the iconic red shade of Lancôme’s signature lipstick at the heart of its creative concept.
With the tagline “High on color, high on drama,” the campaign emphasizes the emotional resonance of the product, capturing the bold and elegant essence of Lancôme’s universe.
Through an elevated creative collaboration, Helmut developed a comprehensive approach blending striking visuals, impactful storytelling, and a sophisticated aesthetic to celebrate the iconic product while engaging modern audiences across all touchpoints.
- ART DIRECTION
- CREATIVE FACTORY
- POST-PRODUCTION