YSL BEAUTY
THE SLIM
THE SLIM
the slim
Helmut partnered with YSL Beauty to introduce THE SLIM, an innovative new lipstick, by bringing to life the original concept “Walk the Line.” This bold creative direction seamlessly blended elegance and audacity, capturing the essence of the brand. Through a meticulously designed 360° campaign—hero film, spanning digital activations, influencer collaborations, striking visuals, and in-store experiences—Helmut ensured the launch resonated with diverse audiences worldwide. The campaign garnered widespread acclaim, driving exceptional engagement and sales performance, and swiftly positioning THE SLIM as an iconic product in the fiercely competitive beauty market.
- CREATIVE STRATEGY
- ACTIVATION
- ART DIRECTION
- PRODUCTION
- POST-PRODUCTION
