LANCÔME
- IT’S WITHIN YOU
IT’S WITHIN YOU
Lancôme has partnered with the Helmut agency to showcase three of its iconic ambassadors—Joy Sunday, Ho-yeon, and Penélope Cruz—in a campaign designed to celebrate ‘the diversity, strength, and confidence of women around the world.’ The campaign aims to symbolize ‘Lancôme’s sincere commitment to promoting inclusive beauty standards and inspiring women to feel strong, confident, and beautiful in their own skin.’ The campaign unfolds through three video capsules, along with a series of photos featuring Joy and Ho-yeon.
- CREATIVE STRATEGY
- ART DIRECTION
- PRODUCTION
- POST-PRODUCTION
