JAEGER LECOULTRE
REVERSO

Behind every true story there is a turning point.

To celebrate the 90th anniversary of its iconic Reverso watch, Jaeger-LeCoultre has entrusted Helmut with its tribute film, starring actor Nicholas Hoult. This new film is an ode to the invisible richness that forges human beings, highlighting our inner side that only asks to be revealed, like the upside downside of a Reverso.
Because behind every great story, there is that moment of truth, that ‘turning point’, when one have accumulated enough courage to go one last step further and turn the story around.

• CREATIVE STRATEGY
• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION