LANCÔME
HOW DO YOU SAY BEAUTY IN FRENCH
HOW DO YOU SAY BEAUTY IN FRENCH
Episode 1
How do you say beauty in french WITH EMMA CHAMBERLAIN
Lancôme Beauty called on Helmut to create its new digital and print campaign with the American YouTuber Emma Chamberlain.
In an all-Gen Z campaign, the YouTube influencer with 11.9 million followers is unveiled as the new global brand ambassador of Lancôme.
Helmut handled the photo/video shoots, production, post-production and digital launch strategy. Shot over several days, the campaign highlights some of the classic Parisian landmarks such as the Centre Pompidou and the Champs-Élysées while keeping its new gen and digital native spirit.
- CREATIVE STRATEGY
- ART DIRECTION
- RODUCTION
- POST-PRODUCTION
