ISSEY MIYAKE

SEL D’ISSEY

Sel d’Issey

For the launch of its new men’s fragrance, Le Sel d’Issey, our Creative Campaign team developed exclusive digital content. To enhance this release, a reveal pack was created, spotlighting this new pillar of Issey Miyake’s men’s collection.
Drawing inspiration from the purity and strength of salt, the visuals capture the raw power and singularity of this unique ingredient. These creative assets elevate the fragrance’s elegance while highlighting its distinctive character, perfectly embodying the bold vision of Issey Miyake.

• CREATIVE STRATEGY
• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION