L’ORÉAL GROUP

LE VISIONNAIRE, RUE ROYALE

“LE VISIONNAIRE, RUE ROYALE” CORPORATE COMMUNICATION

On the occasion of the reopening of 14 Rue Royale in Paris, an iconic location for L’Oréal, the group called upon Helmut for its internal and public launch strategy. Helmut proposed a two-year phased communication plan, designed the artistic direction, and created and produced all internal assets. Externally, this was reflected in a reveal film showcasing the values of transmission and heritage embodied by the location. Directed by Gabriel Dugué, the spot illustrates the concept of “Augmented Vision” — a journey through this historic space where archival and futuristic images overlap to create striking moments of transformation. An immersive film that highlights “the visionary,” a space dedicated to inspiration and creation that connects L’Oréal’s legacy with the future of beauty.

• CORPORATE STRATEGY
• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION