ARMANI
PASSIONE COLLECTOR
PASSIONE COLLECTOR
ARMANI PASSIONE COLLECTOR
Helmut is collaborating with Armani to elegantly reinvent the iconic intensity of the House’s products through the new passsione Collector collection and the Chinese New Year campaign. Lip Maestro among other products, explores a vibrant color palette that celebrates bold, sensual femininity. The digital campaign, directed by visionary Elizaveta Porodina and enhanced by Roberto Greco’s elegant still lifes, features captivating images that embody passion and creativity.
Passione Collector marks a new chapter in which every detail evokes a true “heartbeat”, revealing the very essence of Armani elegance.
- ART DIRECTION
- PRODUCTION
- POST-PRODUCTION
