Helmut partnered with Armani Beauty to launch an exclusive collection celebrating the “520” in China in 2025. This date, symbolizing virtual Valentine’s Day and the phrase “I love you,” is a powerful cultural milestone for young audiences.
In collaboration with the creative duo Ecoute Chérie and photographer Matthieu Trautmann, we produced a visually striking campaign. Launching in June, it includes a 30-second film, a teaser, and a series of social media images that embody love, luxury, and modernity.
