ARMANI BEAUTY - HOLIDAY 26 CAMPAIGN

ARMANI HOLIDAY

For the 2026 holiday season, Armani Beauty has entrusted HELMUT with the creation of its global campaign. Through a cinematic lens, it brings Italian elegance to the heart of the Alps, in an atmosphere of natural sophistication that is the signature of the House.

Directed by Gus & Lo, the 30-second film features Vittoria Ceretti, Armani Beauty’s new ambassador, alongside Madisin Rian and Pau Ramis.

Photographed by Carlijn Jacobs, the beauty visuals and still-life images extend the story, from the season’s iconic products to the gift set created for the holidays. A series of social content then brings the campaign to life across digital platforms.

From film to photography and social formats, every expression conveys the same vision of the holidays according to Armani: cinematic, sophisticated and effortlessly natural.

• ART DIRECTION
• PRODUCTION
• POST-PRODUCTION