MOËT & CHANDON

INFLUENCER ACTIVATION

INFLUENCER ACTIVATION

Moët & Chandon partnered with Helmut to develop engaging HOW TO educational content, showcasing key moments such as how to open and serve champagne, the correct pronunciation, and the best way to chill a bottle. These fun and authentic videos feature M&C’s sommelier, Ethan, alongside influencers Kamo and Pelayo, sharing insights and lively exchanges about the art of Champagne.

• ACTIVATION STRATEGY
• ART DIRECTION
• PRODUCTION