LACOSTE

CNY ACTIVATION

CNY ACTIVATION

Helmut was chosen by Lacoste to imagine its new digital campaign for the Chinese New Year 2023, posted on Chinese social media platforms such as WeChat and Douyin.

The team developed a playful animation inspired by vintage video games, with the Lacoste crocodile playing against a rabbit to celebrate the Year of the Rabbit.

• ACTIVATION STRATEGY
• ART DIRECTION
• PRODUCTION