SHISEIDO - EXPRESS JOURNEY

SHISEIDO – EXPRESS JOURNEY

From 31 March to 13 April 2025, Douglas and Nocibé shops in Europe were transformed into immersive spaces inspired by Japanese high-speed trains. This sensory journey offered quick beauty routines, iconic formulas and over 150 years of scientific expertise.

Created by Helmut, the campaign combines engaging content, videos and digital activations to reinforce Shiseido’s presence online and in-store. A modern, effective and innovative experience that invites every customer to embark on this beauty adventure.

• ARTISTIC DIRECTION
• PRODUCTION
• POST-PRODUCTION